Download while your experiences and perceptions are fresh. TIP 2: START DOWNLOADING RIGHT AFTER EACH ACTIVITY This process is best done the day of an interview or after a day in the field. If it is an interview, write the name of the person.
Write concise and complete sentences which highlight an underlying behaviour and associated motivation. Write one observation, insight, quote or idea per note and make sure that everyone can read them. Choose a colour code that makes senses with your research, like one colour per type of research activities or users. TIP 1: DECIDE HOW TO WRITE YOUR POST IT NOTES Because of the complexity of comprehending so much data, you need to be organized. By the end of this step, you will have hundreds of post-it notes on the wall organized around each research activity. As you listen to your teammates’ stories, write down notes and observations on Post-its.
Think about user stories or experiences that have stuck with you: stories which surprised you, made you curious, or verified or falsified your assumptions. HOW TO DO IT? One way of starting to make sense of your data is to share with your team the most inspiring stories you’ve heard from the people you’re designing for. They lose the faculty to understand the research in totality and are limited in their ability to freely manipulate and associate individual pieces of data.” In Human-Centred design, the goal is to make the individual learnings group knowledge. WHY IT MATTERS? Frequently designers keep the content of their research in their head or their laptop which dramatically limits their ability to see the forest for the tree. This way, the entire set of data can be seen at once which will help you and your team uncover implicit and hidden meanings. WHAT IT IS ABOUT? This 1st step of design synthesis is about externalizing all the data gathered during your design research to make the content free to be moved and manipulated by the team.
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